Why Social Networks Are So Important For A Travel Agency

Understand how to promote your travel agency on social networks to reach your potential customers and close many deals

A travel agency that does not place itself properly on the Internet loses a lot of business, there is no denying it. And it is easy to understand why. Currently, more than 134 million Brazilians have access to the Internet and use online platforms to research and make purchases, including travel. 

And social networks are among the main tools for searching for destinations and tourism service indications. This is why it is so important to know how to use social networks to promote your travel agency. Through them, you can reach your potential customers and create engagement to close sales. 

How Important is Social Media For a Travel Agency?

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Why are social networks so important for a travel agency? To begin with, they are the starting point for most trips nowadays. 

There, many travelers start dreaming about the places they want to visit. Whether it’s through publications about destinations, ads from travel agencies, or recommendations from acquaintances.

Just to have an idea, 66% of Brazilians are active on social networks, according to data from the Digital in 2019 survey, conducted by the companies We are Social and Hootsuite. Of these, 89% said they use social media for business.

And this was heightened from 2020 with the Covid-19 pandemic. The traveler has become even more digitized and is now exclusively using the internet, including social media, to schedule their trips.

This is why it is so important to use social media to promote your travel agency. They are great platforms to reach potential customers, create relationships and engagement, bring them closer to your travel agency, and generate business.

How to Use Social Media to Promote a Travel Agency

However, when putting your travel agency on social media, don’t aim to reach thousands of followers. That is not the goal.

Promoting a travel agency on social media seeks to gain people who are interested in the kind of service you provide and who can become your customers. This is the audience you should aim to reach.

But who is your target audience – or, persona, as it is known in marketing? You need to have defined your ideal customer to seek him out on social networks. 

When you know what type of traveler you want to serve, you can share content that interests them and thus will attract them to your travel agency. 

Important Tips to Make Your Travel Agency Stand Out on Social Networks

It is not enough just to make posts on social media. You need to create engagement with your potential customers to get the best results.

Therefore, it is worth paying attention to some important tips to highlight your travel agency on social media: 

  • You need to interact publicly with your potential customers, so you will also appear to users with the same interests.
  • Do not leave your potential customer unanswered. Be ready to answer questions quickly. By providing fast service, you improve your travel agency’s reputation on social networks.
  • Content cannot be the same for all social networks. It is important to adapt your posts to each platform.
  • Hashtags are great to make your publications appear to users who do not yet follow you on social networks. However, do not overdo it. The ideal is between 8 and 11 in each publication.
  • It is worth investing in ads and boosting publications. You can set how much you want to spend and track the results through tools provided by the social networks. 

Which Social Media Tools Can Help Your travel Agency

Social networks, besides being interaction environments, are great platforms for advertising and promoting products and services. For this, they make available their own tools to facilitate the promotion of your travel agency.  

In the case of Facebook, you can create ads with pre-defined objectives. You can choose between brand recognition, increased reach, traffic and engagement, video viewing, registration generation, attraction in conversations, and boosting publications.

On Instagram, you can post flash promotions or advertisements in videos, photos, and statuses. Youtube is used to keep the customer close to your brand with more complete content, through videos about services or travel tips.

Communication with the customer is essential and can be done through the channels offered by social networks. Whatsapp Business stands out, as it speeds up the direct interaction with the client, allows the creation of automatic messages, and provides detailed information about the brand.

Why Count On a Social Media 

There is no point in having the tools if you don’t know how to use them in the right way. For sure, the result will not be as good as it could be.

Although there are practical tools to promote your travel agency on social networks, if the content published is not attractive, the traveler will not reach you. 

That’s why it is important to count on a social media person to take care of your travel agency’s image on social networks. 

This professional specializes in managing and optimizing your company’s communication with potential customers on social media. 

In short, the social media creates your brand identity in each social network, analyzes the behavior of travelers to promote your travel agency in the most appropriate way, monitors the competition to differentiate your business, and promotes the relationship with customers on these channels.

So, what is the best way to hire social media and get the best result on social networks? Ideally, the social media for a travel agency should be part of a tourism marketing team. 

This way, the promotion work in social media will be linked to a broader marketing strategy for brand consolidation. With this, the results will be even more positive.

Therefore, it is essential to hire an agency specializing in tourism marketing that, in addition to social media, has a team of experts to promote your travel agency in all online platforms.

This is the case of Travel Media PR. The strategic intelligence agency for the travel and tourism industry creates communication projects, with media, marketing, and public relations solutions.

Specialized in leveraging tourism business, Travel Media PR manages portals with high volume of access that stand out in social networks. And, besides social media management, it offers marketing solutions aimed at building loyalty among travel agencies.

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