Don’t know how to apply tourism marketing to set your business apart from the rest? Check out the 10 best strategies to beat the competition
Wondering what to do to stand out among so many companies offering tourism services? There are many people searching for destinations and trips, but there is also a large supply of services similar to the ones you offer.
So how to stand out and attract travelers to your business? Invest in travel marketing. It is the best way for your company to be seen by all these potential customers.
First, it is important to remember that tourism marketing is the tailoring of marketing strategies to the tourism industry. It seeks to understand the needs of travelers in order to offer, in the right way, the services of tourism companies. In this way, the best results are obtained.
This is why it is so important to know how to apply tourism marketing to stand out from the competition.
Below, we list the 10 tourism marketing strategies you need to know so as not to be left behind. It’s time to boost your sales using these strategies!
Travel Marketing Strategies & Ideas
As we have already said, tourism marketing is an important ally to leverage your business. By applying the right tools and techniques, you will be able to attract more potential customers and increase your sales.
Below, we have listed the top 10 tourism marketing strategies that you need to know so as not to be left behind:
1 – Know Your Target Audience
To have a good result in the promotion of your business, it is necessary to first define who your target audience is – or persona, a term used in marketing.
In other words, you need to know who you are going to serve. The next step is to understand their needs and how they look for solutions related to the service you offer.
It does not matter whether you are a destination, a hotel, a travel agency, or a tourism service company. Tourism marketing will only be effective if it is focused on your target audience.
You can have one persona – which is the fictitious representation of a customer’s profile – or several. In the latter case, it is essential to create isolated actions for each one of them.
A marketing campaign for a tourist destination that targets Generation Y – young people between 21 and 34 years old – for example, will not attract people from the Silent Generation – seniors over 65 years old.
Therefore, it is important to know your audience to create the best travel marketing strategy for your business.
2 – Sell Experiences and Show it With Travel Marketing
Highly connected, travelers have broad access to information on destinations, types of lodging, tour service companies, and travel agencies. Everything is available at a click. In addition, the supply of content is immense.
So what do you do to get ahead of the competition and win more potential customers? The answer is simple: don’t sell a product or a service, sell experiences.
Tourists want to be won over. To do this, you need to show a differential in relation to the others. And there is no better way than to offer something to stay in memory. Show the traveler what he can experience during his trip. Make him feel the excitement of the tours, the taste of the cuisine, or the comfort of the lodging.
But how to do this? The explanation is in the following point.
3 – Provide Relevant Content About Your Service
When you start dreaming about a trip, the first thing you do is research on the internet about destinations, accommodation, and services, right?
Imagine searching for information about a certain place and finding a text rich in information, filled with tips and some testimonials from people who have already been there?
This will only increase your desire to travel there. Even better if this text was written, for example, by a travel agency that provides packages to this very place or by a local hotel. You will be closer to your destination, with the facility to close the deal for your trip right there.
And what the traveler wants, when searching the Internet, is ease. Therefore, it is essential that your company has a well-designed and responsive website, with a relevant content blog and an online store.
Thus, the tourist who comes to your site will have a better chance of becoming a customer.
4 – Apply SEO Techniques to Appear in Google Searches
How to be found by this traveler? There are SEO techniques to get your content found.
It is important to be in the first Google search results to attract more visitors to your site. This is because 95% of search engine users do not go beyond the first page of results.
In other words, by appearing in the first positions, your site will have a better chance of getting organic traffic, free of charge. Likewise, the chances of getting new customers increase.
Another option is to invest in Google Ads campaigns, Google’s advertising platform. However, the cost will be defined by you. As long as you have resources, you will appear to users.
5 – Know How to Use Social Networks
Just as it is important to position yourself in Google, it is essential to know how to use social networks to reach your target audience. Each platform has its own language and specific tools for dissemination that, if explored in the right way, can make your business boom.
Social networks are ideal for creating involvement and engagement with potential customers. In addition, they offer several tools that facilitate the disclosure of brands and services.
The professional who specializes in making you appear on these platforms is the Social Media. He applies tourism marketing techniques adapted for these channels, monitors user engagement, and presents the results of the campaigns.
6- Use The Tools available
Besides written content, bet on videos, lots of images, podcasts, virtual tours, and forums to promote your service.
Email marketing is also an important travel marketing tool. Always maintain a communication channel with your customer.
Offer exclusive content and offers to build loyalty among those who have already used your service. However, never buy email lists. Only send e-mail marketing to those who agree or request it.
7 – Offer Personalized Service
Do you want a differential in your company’s tourism marketing campaigns? Show your potential customer that you can offer him a totally personalized service.
Be attentive. Be ready to answer their questions. Do not take too long to answer any questions. Offer telephone or Whatsapp support. Invest in chatbots, in case you can’t meet all the demand.
8 – Upgrade Your Service
Another great tourism marketing strategy to build customer loyalty is to offer a service upgrade.
Establish partnerships and provide amenities, gifts, or discounts. For example, if you have a hotel, you can give a complimentary daily rate after a certain number of booked days. Or if you are a travel agency, how about establishing a partnership to offer a discount on a local tour?
These are small actions that will make all the difference in your customer’s experience. As a result, they will be even more satisfied with your service
9 – Show Reviews of Your Service
There is nothing more reliable than a positive evaluation from those who have already bought something or been served by a particular company.
In tourism, these reviews carry even more weight. This is because those who plan a trip dream about each moment and want to have security when closing a package or hiring a service.
For this reason, the best travel marketing strategies include spreading the word about your customers’ reviews. Always ask the traveler to evaluate the experience they had with your company. Establish channels for this. Then, highlight it in your marketing campaigns.
10 – Invest in Professional Travel Marketing
Another important strategy is to invest in professional tourism marketing. By hiring an agency specialized in tourism marketing, you will have a team of experts to think through all actions and leverage your business.
Marketing analysts, social media, designers, web developers, and content producers will act in the different channels to give visibility to your brand and attract potential customers.
This is what Travel Media PR does, an international agency specialized in tourism marketing. Besides marketing solutions and communication advisory, Travel Media PR offers social media management, Inbound Marketing, and techniques to build customer loyalty for destinations, hotels, and tourism companies.
In other words, hiring an agency specialized in tourism marketing is worth the investment. This team of specialists will seek results for your company and make it seen by your target audience.
On the other hand, you will have time to dedicate to your service and customer service. The result cannot be anything else: the success of your business.