What to do to make your travel agency stand out on the Internet? Check out our 15 great digital marketing tips to get success on the web
Digital marketing is the best way to attract travelers to your travel agency. But to be seen and known on the Internet, your company needs to know the best strategies.
To help you to get many customers through the web, we have prepared 15 valuable digital marketing tips for travel agencies. They are the map that will take you far.
Precious Digital Marketing Tips for Travel Agencies
Ready to learn how to leverage your travel agency? By following these tips, your travel agency will come out ahead of the competition and secure a prominent position. As a result, you will attract many travelers.
Check out our 15 valuable digital marketing tips for travel agencies below.
- A Good Website Is a Must for Your Travel Agency
There is no denying that today the main tool for information searches, including about travel destinations, is the Internet. Therefore, to be more successful and attract more travelers, your travel agency needs to position itself properly on the web.
For this, it is essential to have a good website with great responsiveness, excellent design and a good conversion of visitors into customers.
- To Be Found on Google, Invest in a Blog
In this sense, it is also worth investing in the production of content related to destinations. This is the best way to achieve organic positioning in Google and bring traffic to your agency’s website.
This is because the traveler will find you when trying to solve a doubt about travel and, as a consequence, will get to know your services. But be aware: you need to produce quality content. There is a lot of material available about travel, and you will have to create something that differentiates yourself from the rest.
Go beyond articles and offer other content options such as e-books with specific tips, virtual tours, podcasts about destinations or even webinars with the best options for tours.
At this point it is also essential to have specialized help, such our work here in Travel Media PR. We’re a strategic intelligence agency for the Travel and Tourism industry that can help in your project.
- Make an Online Store Available and Convert Visitors Into Clients
With the ease that the Internet provides to the traveler looking for destinations, another key strategy for your travel agency is to offer the purchase of packages online.
Your website needs to offer this service in order not to lose the engagement of those who come to it. This is what we call conversion, when the visitor becomes your customer through research on the Internet.
Offer all the information and make it possible to purchase in your online store with practicality. Work with all forms of payment and make the travel dream more accessible to the customer.
The more practical your online store is, the more visitors will become your customers. Those who search for travel on the internet want to find it easy to close the purchase.
- Invest in Promotions to Make Your Travel Agency Known
Another digital marketing strategy for travel agencies is to advertise promotions on various channels. As we already mentioned, there is a lot of competition on the Internet and your travel agency needs to take the right actions to be seen and known.
At this point, promotions are excellent attractions for those who want to travel. Even more so now, when the covid-19 pandemic has decreased budgets in general.
However, you have to know which promotions to run in order to attract the public, without losing your profitability. In addition, it is important to advertise them in the right channels.
For this, the guidance of a professional who can help you trace the best marketing strategy, such as Travel Media PR, is fundamental. The international agency leads several projects aimed at leveraging travel agencies, making them stand out in the market.
- Social Networks are Essential for The Digital Marketing of Your Agency
Travel Media PR also advises on the management of social media, essential for any online business today.
Your travel agency needs to be present in all social networks. They are excellent channels for publicizing your services, including the promotions we talked about earlier.
For it is necessary to know how to put yourself on social networks. It is not enough just to publish content, it is necessary to have the right strategy to open doors through them.
Relaxed and personal language and attractive images make all the difference when communicating through social networks.
- The success of a travel agency depends on planning
By the way, no action will be successful without good planning. It may sound cliché, but it is the soul of any business. And it couldn’t be different with travel agencies.
Digital marketing considers, precisely, the set of planning actions to leverage your travel agency. You need to know the market, define your target audience, analyze the competition, and plan all actions before executing them.
Good planning is the first step to the success of your travel agency. If you master the strategies or hire a specialized company, such as the work that we do at Travel Media PR, you will surely come out ahead of the competition.
- Define Your Persona
But what is this persona we are talking about? It is nothing more than the public you want to reach, the type of traveler your agency will serve.
By defining your persona, you will be able to create specific marketing plans, with a greater possibility of attracting this public. The content will be more personal, designed to solve the individual’s needs. And you can define more than one persona and target actions to each of them.
- Email Marketing Brings Your Customer Closer
Email marketing is also an excellent communication channel for travel agencies. It brings the user closer to the brand.
It is a personal communication channel that ensures the customer’s undivided attention, unlike social networks. Provide newsletter sign-ups on your website. By signing up to receive your email, the user takes the first step of loyalty to your travel agency.
But it is important to pay attention to the quality of the material sent. Use visual aids and bet on relevant content.
- Bet on Retargeting or Remarketing
To simplify the concept of retargeting or remarketing, it is advertising based on searches made by users. It is what happens when you search for a certain subject and then, when you access Facebook, ads related to it appear.
In other words, it is a tool that tags the searches made by people and then shows ads related to them. It is worth your travel agency investing in this marketing tool to highlight your services precisely to those who are interested in what you can offer.
- Travelers Are Looking for Experiences, Highlight Them
There is nothing more reliable than searching for a service and finding positive reviews about the company that offers it. The testimony of those who have already been served by a travel agency brings more security to the potential customer.
Therefore, highlight on your digital channels the experiences of your customers, either by ratings, testimonials or comments.
Keep in touch with your customers after the trip and ask them to rate your service. Then use this evaluation in your travel agency marketing materials.
- Show Yourself as an Authority in The Travel Industry
Besides your customers’ experiences, showing your knowledge about destinations makes a big difference in winning new travelers.
Authority marketing is one of the strategies to leverage your travel agency. So, show yourself.
Be your brand’s travel agent. Appear in videos, participate in tourism events, and feed your social networks, linking them to your travel agency.
- Communicate With Your Potential Customer
Among the top digital marketing tips for travel agencies is communicating with potential customers. You need to be prepared to answer travelers’ questions.
But if you can’t handle a large number of contacts, chatbots are a great option for responding to users.
These are conversational robots programmed to answer users’ most frequent questions or direct them to personalized service.
- Have a Quality Image Bank
Any and all content for travel agencies’ digital marketing must have images. They are essential. How can someone opt for a destination without seeing it?
Therefore, invest in quality images that enhance the places. Whether for the website, social media ads, or email marketing. If you do not produce photos and videos, there are companies that sell good images.
- Be Prepared to Use Paid Traffic
In your travel agency’s digital marketing plan, set aside resources to invest in paid traffic – or sponsored links.
It is a good strategy to invest in tools such as Google Ads, Facebook Ads or Twitter Ads. Besides having a good audience, they allow you to target ads to those who are interested in what you offer.
- Analyze the Metrics
And in everything you do, track the results. It is essential that you analyze the metrics of each digital marketing campaign.
Through them, you will know what you should invest in your travel agency and which tourism marketing strategy is giving the best results.
Do not hesitate to update your strategies and guide your campaigns based on the metrics obtained.