Learn the benefits of professional digital marketing to win more bookings and understand why hire a specialized agency in marketing for hotels
It is indisputable that every trip, nowadays, begins on the internet. It is in the online environment that the traveler searches for information about destinations and tourist services.
The internet is used by 92% of travelers when researching or planning a trip, according to data from Kantar Ibope Media. Therefore, it is essential for every tourism company to have a presence in the online environment, especially hotels.
But it is not enough just to have a website or a profile on social networks. Just as there are many tourists looking for accommodation, there are many hotels offering their services. You will only get new guests if you know how to attract them. And this is where hotel marketing strategies come in.
Tourism marketing – which is nothing more than digital marketing focused on tourism – is the most effective tool for positioning your brand in the market and attracting new leads – people interested in the service you offer.
However, digital marketing strategies are not restricted to the mere promotion of the services offered by your hotel. They go far beyond that and need a thorough planning and a lot of dedication to bring results.
And if you do not have a qualified in-house team to execute them, it is worth considering hiring an agency that specializes in communications for the travel industry – or tourism marketing agency.
Want to know why? Continue with us and understand the benefits of professional digital marketing for hotels and how to choose a specialized tourism marketing agency.
First, however, let’s explain to you a little about digital marketing strategies.
What is Digital Marketing for Hotels?
As we have already said, it is not only about advertising your services in your hotel.
Digital marketing, in short, is a set of actions that aims to position a brand or company in the online environment in order to attract potential customers and generate sales.
To do this, it studies the target audience – or persona – to understand their needs and desires. From there, it outlines strategies that involve content marketing, inbound marketing, social media management, customer relationship, and metrics analysis. All to get the persona’s attention.
By attracting them to the company’s website, blog, or social network, the chances of finalizing sales and, consequently, generating more revenue, increase. It is a complex job, but one that brings many financial results.
Only with digital marketing strategies it is possible to make your hotel be seen by the traveler on the internet. The advertising techniques attract tourists, create engagement, and make them get to know your services, which makes it easier to convert them into guests.
Why Hire an Agency Specialized in Marketing for Hotels
In this sense, having the help of an agency specialized in marketing for hotels can make all the difference for your company’s results. This is because marketing for hotels should focus on getting more bookings and increasing revenue. And this is only possible with strategic work that depends on specific knowledge.
An agency specialized in communication for the travel industry has all the expertise to put into practice the best digital marketing strategies to highlight your hotel.
It is formed by professionals from various areas of marketing, which means more technical knowledge and experience to plan the actions to promote your hotel.
It also has access to the main tools for executing and monitoring online advertising actions, which enhances the effectiveness of marketing campaigns.
In other words, by hiring an agency specialized in digital marketing, you will have the best conditions to properly position your hotel in the online environment and reach many guests.
However, before hiring an agency for your hotel, be careful to make sure that it specializes in digital marketing for hotels.
This is important, because an agency specialized in marketing for hotels knows the particularities of the market and competition, and can propose the best solutions for you.
Benefits of Professional Digital Marketing for Hotels
Among the benefits of professional digital marketing for hotels we can highlight:
- Growth in the number of direct bookings;
- Increased revenue;
- Reduction in the average time for closing new reservations;
- Sales in periods of low demand;
- Customer loyalty;
All this can be achieved through the correct use of digital marketing strategies, so it is well worth investing in professional help.
The fact that specialists act in the planning and execution of your hotel’s digital marketing strategies is already a guarantee of good results. In addition, it is the agency’s job to monitor the progress of each action and, if necessary, reformulate actions to ensure success.
You can also follow the progress of all the work through reports that will be provided, periodically, with the results of each campaign.
And don’t worry, the team of specialists will be focused on bringing results to your hotel. The success of the specialized hotel marketing agency depends on yours.
Another benefit is that you and your staff can focus on providing excellent service to your guests. In this way, the success of your hotel is guaranteed.
How to Choose a Travel Marketing Agency for Your Hotel
As we have already said, the choice of the agency that will do the digital marketing of your hotel is very important.
Always look for an agency that specializes in hotel marketing, which has the experience and market knowledge necessary for the success of your enterprise.
This is the case of Travel Media PR, a strategic intelligence agency specialized in communications for the travel industry.
With international operations, Travel Media PR offers media, marketing, and public relations solutions for hotels, destinations, and tourism companies.
The agency specializes in hotel marketing and leads a series of projects aimed at leveraging tourism businesses and making them stand out in the market.